About TSM Studio
TSM was founded on March 8, 2004 with the goal of bringing our clients to the cutting edge of audio and video production as well as graphic design, putting those clients miles ahead of the competition. The technologies used today may make those methods seem rudimentary and archaic but the goal remains the same. To do this, we’re always on the lookout for the next big thing, the thing everyone wants that’s going to launch their projects out to the world, above all the rest.
In 2004, there were few cell phones and those existed didn’t connect to the internet. The iPhone hadn’t been invented yet. Most people saw the value in websites and we were providing that service with Flash websites which were highly animated with lots of graphics. They gradually became more content-driven and with Google on the rise and being thought of as the magic tool to catapult websites into the limelight, we began implementing Search Engine Optimization, or SEO, using strategies that would bring websites to the top of the heap. Today, cell phones are computers with small screens. The latest generation of websites is mobile-based with websites that are compact and efficient, a dramatic change from the early days of web development.
When we began, Social Media was reading the classifieds in the newspaper. There was no Facebook, no SnapChat, no Instagram. A couple of years after we started, MySpace popped up and nobody knew what to make of it but we saw its potential. We began offering viral marketing strategies and creating graphically-intense, highly functional MySpace pages that actually replaced web pages for a while. Facebook followed and viral marketing became Social Media which in our world means taking a multi-platform approach to reaching target audiences. Design and branding styles have gone from intense and complex to more modern and clean. As we look back on how much the world of media production has changed throughout the span of our existence, we’re struck by how much the industry has changed and how much we have evolved with it. To put our clients at the cutting edge, we must put ourselves there, growing our skill sets alongside the growing technologies. The same people who began with us in 2004 producing those videos in SD are with us today, more knowledgeable, more versatile, and able to put together amazing, in-depth productions in the blink of an eye.
We look back with pride at how far we’ve come since that day in 2004, how we’ve been through all of these phases of growth and change, but we look back only for a moment. Looking forward is how we’ve grown so much, how we’ve evolved into a world-class media production company, and how we’re going to bring our clients to the next big thing. The goal remains the same.